DESIGNING A TIME MACHINE:


Rocket City Brand

DEVELOPING AND MARKETING A BRAND: ROCKET CITY BRAND

Situation:

Founded in 2014, Rocket City Brand (RBC) produces clothing with slogans and logos that promote and commemorate Huntsville, Alabama's storied, modern history. By incorporating elements from the city's famous industry and the vintage vibe of its most iconic architecture, the concept was sure to appeal to both newcomers and longtime locals alike.


THE NITTY-GRITTY

Solution:

Red Brick Strategies brought a full service marketing approach to Rocket City Brand, providing logo design, web development, social media, and advertising through radio and television. Red Brick Strategies gave RCB’s customer engagement a solid, branded pipeline from introduction to purchase. Slick TV and radio spots combined with vibrant social media posts lead customers to the final destination of the sales funnel, a state-of-the-art website with an intelligent, gritty photography style tailored to RCB’s target audience. RCB also opened a store in downtown Huntsville inside Clinton Row, a retail space for small start-up brands.


ICONIC AND TIMELESS DESIGNS

Results:

Through Red Brick Strategies' marketing, the designs reached a broad audience in the Rocket City. RCB has since flourished into a local favorite while also providing an interesting memento for visitors and tourists due in part to the prime location inside Clinton Row. Red Brick Strategies' efforts opened the door for essential media coverage. Rocket City Brand was featured in the local news for commemorating Huntsville's history.