CASE STUDY


Huntsville Ballet Company

HELPING AN ORGANIZATION ESTABLISH ITS BRAND: HUNTSVILLE BALLET COMPANY

Situation:

Huntsville Ballet Company is a non-profit member of the arts community in Huntsville, Alabama. Their mission is to share the art of ballet with the widest possible audience through performance and community outreach. Comprised of both professional and pre-professional dancers, the Company made it clear that they wanted to stand out from other dance organizations in order to increase donations and ticket sales. Words alone often failed when pitching to potential donors and explaining to community members what their brand represented.


SETTING THE STAGE

Solution:

Our creative team sat down with Huntsville Ballet Company marketing and artistic directors to uncover their vision for the Company. They outlined their goals along with their financial limitations. Working on a tight timeline and non-profit marketing budget, our creative director produced a compelling video that showcased the hard work, sweat, and dedication behind the Huntsville Ballet Company. Shot over a period of mere days in both the studio and on stage, the final result garnered the exact attention our client sought at the start of a historic season for their company.


A POINTE OF EXCELLENCE

Results:

The video was well-received both by the Company and the general public. Media coverage of the video led to increased interest in their season and organization. The video became a calling card for the Company's prime movers when requesting meetings for sponsorships and donations and also increased community awareness and ticket sales.